Maxo Kream is On His Persona Shit in His New Mixtape

Picking up where he left off with #Maxo187, Maxo Kream returns with equal grit on the The Persona Tape. Featuring appearances from fellow Houston rapper Paul Wall and Atlanta rappers Playboi Carti, Key!, and Rich the Kid, the tape finds Maxo Kream exploring the intricacies of his public profile and how he is perceived. “Your persona is how you carry yourself,” says Maxo Kream to Complex. “It tells people everything about who you are, so it’s more important than a social security number. This tape is everything I’m about. Persona shit.” With rattling production by the likes of Chuck Inglish, Ryan ESL and Wolfe De Mchls, The Persona Tape is sure to be one of the most celebrated rap releases of the year.

Prior to the tape, Maxo Kream released “Big Worm,” in which he synthesizes the sounds of Southwest Houston with the sound of South London as he repurposes the classic Grime beat from Wiley’s “Morgue,” earning co-signs from Skepta and Wiley, and garnering over 435,000 Soundcloud plays in the process. “Spike Lee,” featuring verses Playboy Carti and Rich The Kid and production from Chuck Inglish, finds Maxo and friends turning up over the booming, horn-filled production with rhymes about their lifestyles filled with women, money, and lean. Other highlights on the tape include the Wldnerness-produced, bass-heavy track “Karo,” the funk-influenced “Comin Dine” and the KEY!-assisted track “Out the Door.”

Last week, Maxo Kream released the Friday-inspired “Big Worm” video. He explained to Complex, “Everybody and their mother watched Friday growing up and has the whole movie memorized. Big Worm was supposed to be the bad guy in the movie but that’s my favorite character. I fucked with how solid Big Worm was in the movie but he still rode around town in an ice cream truck. I grew up on Master P’s “Mr Ice Cream Man,” so off top the ice cream truck was a good idea.” Big Worm followed the release of the nostalgic video for “1998” featuring Joey Bada$$. Hailing from Texas, Maxo Kream is heavy on the national radar following his acclaimed 2015 project #Maxo187, which debuted via Noisey and was labeled by Pitchfork as “a sinister and visceral portrait of Houston street life.” Maxo Kream’s distinct sound and persona have earned him praise by Passion of the Weiss as “Houston’s Savior.”

“This is my persona, enjoy this shit,” instructs Maxo.

Houston’s Big Boss Slim Thug Announces New Album, Drops Contemplative Single

Houston Hip-Hop legend Slim Thug, aka Boss Hogg, announces the continuation of his Hogg Life series with Hogg Life 4: American King, hitting stores August 4th via EMPIRE. Featuring two appearances from Boosie Badazz, as well as contributions from X.O., and Nikki Lactson, Hogg Life 4: American King is another quality addition to Thug’s inimitable discography. Today, Slim Thug treats fans to lead single “Peaceful,” a melodic, guitar-led rumination on his rarified position in the hood–after a lifetime of hustling, the Boss can afford to escape the world and enjoy the fruits of his labor. Produced by Donnie Houston, “Peaceful” finds Slim Thug spitting pearls of wisdom over a classic H-Town beat, saying “No more takin’ L’s for nobody/Cause shit I’m tryna be somebody/They say ‘damn Thugga, you done changed’/I tell ’em, ‘hell yeah, I’m getting better mane.'” “Peaceful” is currently available to purchase on iTunes and is available as a gratis download with pre-order of the full album.

Shaggy Is Back With New Single ‘I Got You’

International mega-star, Shaggy, has returned to heat up the summer with the new single, “I Got You,” which features a sample from a long-time Shaggy fan, the late, James Brown.

Recently, Shaggy spoke about, “I Got You,” with Billboard magazine’s, Gail Mitchell, and shared, “This is a disruptive record that doesn’t sound like anything else that’s out there, which is in keeping with what I’ve done over the years.”

Coming off the success of, “Only Love,” and, “I Need Your Love,” the Diamond selling, Grammy nominated, Shaggy, is ready to make dominate the charts once again. “Mr Boombastic” himself will have you dancing all year long!

Full album will be released in September 2016!